https://www.krystyncampbell.com/work daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517415920279-O3TQ6DNKTA1YSTURE6IA/moon-1180345.jpg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517417414687-ML7AV48MNAAN154DWTKD/img_sweetspot02.jpg Work - Sweet Spot Macarons We worked with Chicago's Sweet Spot Macarons to launch their first ever food truck. With designers Jillian Lamb and Jessica Campbell leading the identity approach, we added conceptual thinking to the naming and branding for the project. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517422460445-4SWOFARAFK4XI9EHUAQ6/Screen+Shot+2018-01-31+at+12.12.49+PM.png Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1516309984514-88L3XZLP1IMJZP4F1QY1/Home_slide5.jpg Work - Cozy Cuts for Kids We promoted a line of children’s hair care products by creating whimsical wild postings and post cards. https://www.krystyncampbell.com/work-campbell daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517418448719-CEXX9AY5X23QPAWNYWW9/Screen+Shot+2018-01-31+at+11.05.48+AM.png Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1619188616525-0VXCPEO48WAMB7EHXJ95/Screen+Shot+2018-01-29+at+2.32.53+PM.png Work - FAMOUS FOOTWEAR "VICTORY IS YOURS" When you get the right shoes you have the confidence of a rock star. Famous Footwear works hard to get you the shoes that will make you feel victorious. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517414379938-SB8LQPTP2GBIRC1LMOKG/brunette_spread_cropped.jpg Work - Rexene Global "Dare to Feel" Intense emotions can make you sweat. But no one talks about it. We created a global campaign for Rexona (Degree) that champions women in emotionally charged moments of stress, positioning the brand in a new territory and away from category conventions. Illustrator: Ademas Batista https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1516735253386-9I3XF4WDK64YHKA8V77U/Screen+Shot+2018-01-23+at+12.18.34+PM.png Work - Drugfree.org "Strangers" How do we break through the clutter to get parents to see drugfree.org as a trusted resource for teen drug use issues? By exaggerating the change in family dynamics when drug-addicted teens become like strangers. *I'm particularly proud of this idea, which was loved so much by our director, Malcolm Venville, that he shot it for free. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1650644863518-GCU4G269UATEF05PGV6N/image-asset.gif Work - "Do Nothing to Save The Planet" In 2015, the United Nations launched its Global Goals of Sustainability - the most ambitious agreement for sustainable development the world has ever seen. Our challenge was to get millennials to feel empowered to support Global Goal 12: Responsible Consumption and Production. But just the thought of doing something so monumental is daunting. So how do we motivate an overwhelmed audience to do their part and make a positive impact for global sustainability? Well, we asked them to do one, simple thing: nothing. That’s right. Buy nothing. Waste nothing. Do nothing to save the planet. To get the word out, we enlisted some well-known comedians. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1653679226915-UBY22UBJVJMJBAXE8D2S/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1653514825905-URG9NKWBHIZCPV2EX4RY/image-asset.gif Work - "Color Quest" When you were growing up, did you ever wonder where all the colors of Froot Loops, the most colorful cereal, came from?Because I did. So naturally it was a dream opportunity to create an immersive AR experience where kids could explore the origin of each color in Froot Loops World where logic is “flipped on its head”, and binge on a full episodic series of quests. Starting from scratch, we imagined 6 color sectors within Froot Loops World, the frooty characters that lived in them and the journeys our heroes would face alongside Toucan Sam. Each “Color Quest” had to feel unique while still being a part of the larger Froot Loops World. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1653506715041-PRJ5LG79L6QJE3JE6H44/image-asset.gif Work - "Pre-Game" In anticipation of the 2020 College Football season, Cheez-It introduced its newest Cheez Geek: Coach Curd. And he’s gone to absurd lengths throughout offseason to age and prefect his team of wheels to be their cheesiest, crunchiest selves. And now he’s ready to show the world just what type of squad he’s working with. So naturally, he kicked off the season with an impassioned pregame speech. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1622836526793-33SC2TY8KK6NF7C27TZA/Screen+Shot+2018-01-31+at+10.27.42+AM.png Work - "Life Tested" How can we prove that Kenmore appliances are more efficient than other brands? Take them to task with extreme versions of everyday life's tests. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517264075621-P9B0VTOM4AY3J2NJ5BLB/164569120_1280x720.jpg Work - "Feel Better" We built trust in TYLENOL by selling a philosophy of holistic wellness, with our brand at the core. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1654205037297-QS133M0JOTTO5RIV8P85/Screen+Shot+2017-09-28+at+2.07.57+PM.png Work - "Just Keep Making" How does a small, no-nonsense cleaning brand get people over their fears of perfection and start making and making messes again? With a campaign of acts, not ads, that was as scrappy as Thelma Meyer herself. Experiential: We took making to the streets, literally. For this experiential event, we drove a vintage VW Thing to the Renegade Craft Fair, then deconstructed it into a Maker's Workshop in less than 10 minutes. We designed every detail of the custom vehicle and created a spectacle that drew eyes and got people making on the spot. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1517417304118-D7Y37RON5ER2TQIUGTCR/Screen+Shot+2018-01-31+at+10.47.53+AM.png Work - "Home is the Most Important Place in the World." We all have an inner voice that guides our decisions. We brought that voice to life by creating The Muse. Actress Venida Evans takes on the role to encourage people that buying IKEA is a smart decision. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1654203361691-QZCQN6RV1UKTC9O9EORO/ES_PrintAgencyVersion_1000.jpg Work - "Yeah, It's Pretty Great" How do you reposition a hotel traditionally geared toward business travelers as a family destination? Prove that the little things make a huge difference. *New Business Win https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1654201488085-PLSJKKWCAA589HBYDIAB/image-asset.gif Work - "Come Prepared" We helped Nutri-Grain embrace morning chaos by launching a new campaign and visual identity: Come Prepared. In their first spot in seven years, Nutri-Grain isn’t promising to save your mornings, but it will help you get real fruit and whole grains into the bellies of precocious kids. https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1660928667602-RALKT8539TR4OPCL7IAQ/tumblr_mg6igm0PZt1rxp2iro1_1280+copy.jpg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1660931352970-M3NYZHCSECROZLI6EM1N/Screen%2BShot%2B2017-09-28%2Bat%2B2.17.38%2BPM+copy.jpg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1695932080106-952T80OKKE7OJWFIF5V7/bed_cannes+copy.jpg Work https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/1695932240544-EDYR0OQIQWTV6ESL7E0P/enabling_cannes.jpg Work https://www.krystyncampbell.com/new-page daily 0.75 2021-07-22 https://www.krystyncampbell.com/about-krystyncampbell daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/599c822a37c5812207daad72/0e891a9e-13ee-47a8-9143-6c63efbee2bf/IMG_6712.jpg About - Hi, I’m Krystyn (with two y’s) https://www.krystyncampbell.com/contact-krystyncampbell daily 0.75 2023-11-27 https://www.krystyncampbell.com/press daily 0.75 2023-11-27