People love QDOBA's award-winning queso so much that we decided to give it its own holiday: DIPTEMBER. For 12 days surrounding National Queso Day, we mimicked the beats of a real holiday season… but for queso lovers. The event increased QDOBA Rewards sign ups by 1700%.
We designed a new character to spread the DIPTEMBER cheer.
We announced our DIPTEMBER holiday by borrowing from the claymation-style of traditional holiday specials, which included a character who brought queso-y magic to all the boys and girls.
We worked with artist @noahverrier to immortalize QDOBA’S queso & chips in a one-of-a-kind oil painting, that we gave away on Nat’l Queso Day.
We designed a hot tub based on QDOBA’s queso packaging.
We created gifts that only queso lovers could appreciate.
We offered deep discounts on our famous queso AND guac.